The Importance of Relationships in Advertising

Advertising is always going to be number one. Subscription you may have a business where subscription is bigger, but advertising will be the most profitable. I think there's this beautiful unlock that you can get if you have a truly engaged audience that's willing to pay for something. And it's about having kind of that full plate rather than saying, oh my God, there's going to be this one next thing that's going to save me.