Tom Rainsford has been named as one of the Top 50 creative minds in the country. After a surprising start to his career (that still stands him in great creative stead even now), Tom has grown a challenger brand into a household name and now leads the Marketing at one of the coolest brands on the planet – Beavertown Brewery.
What does Tom see as the magic ingredients for successful brand growth, why does he believe culture and fact-based emotion are they key and how is he going to top his show stopping MadFest opener from last year
- Dancing your way to a top job in marketing
- Should you do a marketing degree?
- The first kickstarter brand? David to Goliath on Giff Gaff: 10 years building a genuinely different business model - how to outsmart the big boys
- Are great brands emotional or rational?
- The problems with tech marketing are…..
- Watch your internal language doesn’t end up in your communications
- Why Tom believes in In-housing: how to nurture creativity within a company
- Why creativity is not valued in business.
- The important questions businesses need to ask themselves about why their creative is wrong
- The importance of Culture: Does pizza on a Wednesday help?
- Was COVID a blessing for marketeers?
- Art and advertising reflecting culture: A discussion about Orlando Wood’s Look Out
- Why pubs can be the answer the growth.
- Beavertown Neck Oil: Jon and Tom drink at 11am!
- Has craft beer jumped the shark?
- Is consistency important in marketing after all?
- Why Logan (Robert Plants son) founded Beavertown and what’s it like working in Founder led businesses.
- Why Beavertown innovation works (according to System1)
- Why Tom wants you to steal his pint glasses.
- What makes Beavertown stand out?
- The importance of a stonking product
- Shifting to Heineken ownership - have things changed?
- Ensuring innovation succeeds within a titan mothership
- Madfest: How Tom is planning to top his mobile phone/trust gig
- How culture delivers brand trust and helps brands ride the storm
- Can you learn to do what Derren Brown diss in a month?
- Why being a CMO can be a lonely affair.
- The importance of making more noise in bad times
- Do people do good work when they are knackered?
- Marketing artists vs marketing scientists
- The biggest failure in Tom’s career (and what he learnt)
- The reward of messing up
- Why the more senior you get the less you know.
- “To do” lists vs “to think” lists
- What everyone’s next big business question needs to be……
