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Edu: Product Positioning - Make Yourself Obviously Awesome

The Startup Podcast

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How to Be a Flu Flumber

"I was, for some reason, obsessed with inventing vocabulary or controlling or owning the vocabulary and being utterly differentiated," he said. "It took me an embarrassingly long time to figure out that that was a failing strategy." He says it's trendy right now for VCs to talk about creating a new market category.

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