Creating and Owning Your Own Language Around an Issue

The idea people have of totalitarianism is Nazi Germany, it's Soviet Russia, it's 1984. They don't have a concept of soft totalitarianism. The phrase the total state shifts you kind of out of that idea of like jack boots and it gets you away from this direct police state. It allows you to understand kind of this creeping totalitarianism that's slowly strangling you instead.