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4min chapter
306 - The Psychology of Scarcity: A Masterclass with Chris Do
The Futur with Chris Do
Harnessing Scarcity to Drive Demand for Digital Products
This chapter delves into the concept of scarcity and its critical role in generating demand for digital products, particularly coaching programs. It highlights the effectiveness of setting strict membership limits to boost perceived value and urgency while outlining a strategic communication approach for future enrollments.
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