Spotify: A Product Story cover image

06: Hardware is hard

Spotify: A Product Story

CHAPTER

The Ubiquity Base Line

Nicholl: In order to have one consistent vision a you have to just stay focused on the end user. He says that for them, it's about getting what they're playing from their device to their speaker. "We've developed something within this platform and partner experience team that we call the ubiquity base line," he adds.

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