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£10M Ecommerce & Ferraris at 24, Now Building a Psychedelic Wellness Brand - Matt Kelly | E57

The Founders Lounge

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Rainbow Dust Version 1 Is a Psychedelic Microdose Imitation

Rainbow Dust Version 1 was designed to emulate a psychedelic microdose which is you know a very small dose of a psychedelic substance such as magic mushrooms etc that gives you the benefits without the kind of trip element. The whole aesthetic of the brand is indicative of psychedelics and like trippy and like ethereal and I don't know what your game plays here but let's talk about it yeah. "I've run into a billion problems with even mentioning this in terms of like obviously the product is not psychedelic the product's 100 million percent completely legal regulated"

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