MBA1883 Extended Interview: John Jantsch- Build Your Ultimate Marketing Engine
The $100 MBA Show
00:00
Is There a Marketing Strategy That Works?
We often think we are the customer when we know the product way too well. What's a good way to o kind of reverse that, or gain the language of a customer? I'll give you he example, a thatt may not ring true for your audience, but i think it'll help i illustrate t he point we're trying to make here. If somebody goes voluntarily and talks about the problem, you solve the thing they got that they didn't expect - that's what you need to sell.
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