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The Little Local

5THWAVE - The Business of Coffee and Hospitality

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The Challenges of Running a Coffee Company

You're the little local for these guys in their office each and every day. Exactly. And that's the same challenge on a much different scale is, you know, you're banging the heart of the city of London, there's fantastic places. You could go for coffee or lunch every day, and we want to keep those people in-house. So we've got to, again, lead with people, lead with personality, make sure that returning customer, we want them to return three, four, five times a day.

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