3min chapter

The Fort - An Entrepreneurship Podcast cover image

RE #183: Keith Wasserman - Founder of Gelt Inc.

The Fort - An Entrepreneurship Podcast

CHAPTER

How Do You Think About Going Into a New Market?

We first do all our research, rem then go on the ground and then understand the local market. Any market we go into, we ou try to get at least a thousand, you know, unit. And in 99 % of the sales of warger ate gostr brokers,. Soo, we just a literally god relationships with the brokers that were trying to buy in those areas and become part gets on their distribution list. Most deals are widely marketed. Some are marketed only to select few groups, which we hope, and we are on most short lists from these brokers. What differentiates buyers, i believe in my heart, is performance - being able to perform at the price you

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