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#42 Consent Mode and behavioral modelling in GA4

The Measure Pod

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Gogle's Modeling Is Better Than Most Companies Can Do on Their Own

i'm seeing it as a good thing, even though we don't know how it works. With the google brains on this, you'd have to think their modelling is certainly better than most companies could do on their own. And i'm going to use the data in the same way i would have done even if i knew it was exact data. But then i suppose that question to you, darry, if that was ten% and then what if that was 25%. Or what if, in some cases, that's more, what if that's 50 %? So in a sense, the sampling and this kind of behavioroe in kind of works in a similar way where it takes a

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