How to Create the Perfect YouTube Video?

Shan: So many marketers can resonate with so many of these things. Now we're going to pivot this conversation int what should we do to create the perfect youtube video? And shawn, you have really mastered this. Before you tell everybody what they should do, i would like you to share how many videos you think you have published and how many millions of views you've had across these vidios. Just so people understand, shan isn't just some random guy who wrote a book. He's got experience behind him.