373: Dr. Robert Cialdini On Using Influence And Persuasion To Grow An Ecommerce Brand
The My Wife Quit Her Job Podcast With Steve Chou
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What's the Most Popular Dessert?
Most people at at macdonald don't buy a dessert, until steve asked the people behind the counter to say, at the end of the order, would you like to try a mc flurry? It's our most popular dessert. And mc flurry orders went up forty five %. We would be fools of the influence process if we didn't point to what is already most popular. That's a cue people used to stop getting information and act,. ok, thi is the most popular so you can say, this is the mostpopular product, this is our most popular feature... You're not fabricating anything. You're not counterfeiting any of this inform. Whatever we have, you
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