While digital marketing and advertising have their place in fitness marketing, there's an often overlooked and highly effective organic marketing strategy that can bring in a steady stream of new leads: cross-promotion with local businesses.
It is the single most effective organic marketing strategy known to man for the fitness business.
Unlike paid advertising, organic marketing involves building genuine relationships and engaging with your local community.
Cross-promotion, a form of organic marketing, is all about partnering with local businesses that share a similar customer base.
It's about creating connections with other businesses and potential customers in your area.
It's a win-win strategy that benefits both your fitness business and your partner's business. Here's how it works.
Tune in to this episode for some tips on how to do an effective cross-promotion campaign in your fitness business.
Key Takeaways
- Organic marketing for fitness businesses (03:13)
- Cross-promotion strategies for local businesses (04:32)
- The Three-Pronged approach for cross-promotion (12:00)
- Measurable ROI for cross-promotion (13:26)
- Overcoming apathy for organic marketing (18:40)
Additional Resources:
- Alloy Personal Training
- Learn About The Alloy Franchise Opportunity
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