Expectation assimilation and Kraft example

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Today's authors promise to teach us the behavioral science secrets behind 17 of the world's best brands. Join Mike & Cory as they consider the marketing of the world's biggest brands.

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Craft + Commerce

Bandersnatch by Diana Pavloc Glyer

Hacking the Human Mind by Richard Shotton & Michaelaaron Flicker

Ruby coffee roasters

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The Social Dilemma

Bookworm #198: Scarcity Brain by Michael Easter
Intentional by Chris Bailey
The Overthinker's Guide to Making Decision by Joseph Nguyen
Ghost Town Living by Brent Underwood

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