EP 1: Build Recurring Shopify Revenue With Subscriptions - Featuring Recharge
Winning With Shopify
The Cost of Customer Acquisition Continues to Increase
The cost of customer acquisition, as you probably know even better than me, continues to increase. So that makes it even more and more important for merchants to focus on retaining those customers. If you have them on a subscription, you've essentially got those sales again and again and again - which also means you're not actually trying to acquire new customers.
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