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#013: A Fireside Chat with Tim Soulo, CMO at Ahrefs
The Long Game
The First Time People Use Your Product Is in Their Heads
Airtraps has a very efficient style of marketing. We educated peoplend how to use our sofar even before they became our customers. And this is why, as you mentioned, we have lots of strange shots of our inter face and lots of by step instructions of how to do something specific in a thrafs. It's because we want people to start using our product in their heads,. So that then when they would make a decision to sign up, they would know what to do inside. The first time people use your product is in their heads. What we were trying to do with our content marketing is wewere trying to create content that would incentivise people to imagine themselves
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