Why Objections Appear at Renewal

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In this episode of the Customer Success Pro Podcast, Anika Zubair discusses the critical role of handling objections during the renewal process. She emphasizes that objections should be viewed as opportunities for engagement rather than roadblocks. Anika shares common mistakes made by customer success professionals when faced with objections and provides effective strategies for addressing them. The episode concludes with a call to action for listeners to practice their objection-handling skills to enhance their confidence and effectiveness in renewal conversations.

Chapters

00:00 Transforming Objections into Opportunities
03:31 Understanding the Renewal Process
10:24 Common Mistakes in Handling Objections
16:04 Effective Strategies for Objection Handling
19:10 Weekly Challenge and Conclusion

Connect with Anika Zubair:
Website: https://thecustomersuccesspro.com/
LinkedIn:  https://www.linkedin.com/in/anikazubair/
CSM RevUP Academy: https://thecustomersuccesspro.com/revup

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