Are You Sure You're Using The Word "Culture" Properly, Strategists? - Lucien Etori, McCann NY CSO
Sweathead, A Strategy Podcast
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Cultural Rhythms: The Beat of Latin Music
This chapter delves into the speaker's admiration for Latin music genres like Brazil funk, reggaeton, and dembow, highlighting their unique rhythms and cultural significance. It contrasts these vibrant music styles with hip hop, discussing their universal appeal and ability to create visceral experiences across cultures. Additionally, the chapter examines the relationship between brands and culture, advocating for authentic engagement rather than marketing-driven cultural creation.
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