2min chapter

Open to Debate cover image

John Donvan In Conversation with David McRaney on the Science of Changing Minds

Open to Debate

CHAPTER

Persuasion Techniques

The dress is an example of something called an interpersonal, bi-stable illusion. Every brain sees this as ambiguous and flips between two different interpretations. But no one is privy to the fact that it is because your brain settles on only one of those two. And I hope you're seeing where you can extend this into a person's opinion on something like immigration or gun control. Assumptions that don't feel like assumptions and ambiguities that never register.

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