Fangirls: Secret Marketing Geniuses with Sydney Stein
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The Power of K-Pop Marketing
K-pop has a fandom forward marketing model that is refreshing to see in something we don't respect in this country enough. Five Sauce with Young Blood released different album covers for each artist at Target. And those fans probably went out and bought five albums, one for each member and then one for the group one. It's insane K-pop marketing. I feel like you as a fan, people listening, us as fans have so much more power than any of us are ever really willing to acknowledge or ready to accept.
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