I think that's the one thing that I would say to most people in sort of your shoes, we're looking to see how they can grow faster. If you can happily spend, say, $3 per new subscriber, and that works out for you with the payback period within the first month or two months, that's great. Finding more subscribers at that same price is probably going to be reasonably difficult or cheaper. That being said, I definitely have been playing with looking at the on-demand products that we have. They were built before I planned to build the newsletter into a business.

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