I think that's the one thing that I would say to most people in sort of your shoes, we're looking to see how they can grow faster. If you can happily spend, say, $3 per new subscriber, and that works out for you with the payback period within the first month or two months, that's great. Finding more subscribers at that same price is probably going to be reasonably difficult or cheaper. That being said, I definitely have been playing with looking at the on-demand products that we have. They were built before I planned to build the newsletter into a business.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Katelyn Bourgoin of the Why We Buy newsletter.
Katelyn's newsletter is earning over $300k in annual revenue—and it's not even her full-time business. She founded Customer Camp in 2019 where she helps businesses figure out what triggers customers to buy so they can market smarter.
In this episode, Louis & Katelyn discuss…
- How she leverages social media to grow & promote her newsletter
- How Katelyn created gamification inside her newsletter
- The lessons Katelyn learned from selling newsletter sponsorships
- Her #1 piece of monetization advice for new newsletter operators
Other Links Mentioned
Katelyn on Twitter
Louis on Twitter