
123 Future Marketing by Jon Wuebben
The Marketing Book Podcast
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The Planning Process Is What Is So Important
i think the planning process in and of itself, as you mention, serves a lot of value. There's always unexpected, positive things that come up during the planning process. And by doing that, by opening up that right brain sensibility, new, great things can come out of that. i hope thats one benefit fromf my book for the reader, is that they do become better planners,. or that they think about things may be a little more long range just by reading the book well.
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