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SMS Bootcamp #2: Texts We Love...What Utz, Erin Condren & Revel Nail Do To Stand Out

Ecommerce Marketing School

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How to Create New Promos for Sms?

Don't just assume that what works well over eme will also work over text. Avoid too much copy, i would say to keep an eye out for. A hundred, 60 characters or less is kind of the sweet spot for s m s and make sure that your texts won't be awkwardly broken into multiple messages. And we don't always want to always send the same content in the audience because there is a lot of overlap.

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