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South Africa's Vuvuzala Is a Symbol of Africanness
The vuvuzala was condemned by international audiences, but many visitors to South Africa embraced it. Peter Ralegi says the instrument got wrapped up in all the iconography of the World Cup too. The government was keen on using it because it saw it as a symbol of "African-ness" But there were also other African visitors who hated it and claimed credit for its existence.