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How To Increase Customer Lifetime Value in 2022

The Digital Marketing Podcast by Exposure Ninja

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How to Start a Repurchase Promotion Before the Average Repeat Purchase Date

The promotion needs to start before the average repeat purchase a so let's say that you sell skin cream, and you notice that people tend to repurchase after 60 days. Now this might be 11 months if you're the only option. It might be ten months if people ware going to start evaluating other accreditation options in that time. What you don't want is for your customers to go out shopping for alternatives before you've had a shot at persuading them to repurchase. So that's targeting customers that are ready for renewal. You can also target customers who are ready for upgrade.

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