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The R Stands for Real Content
With the rise of chat GPT and the ability for basically anyone to write anything in any tone of voice, the increase in just content volume on the internet is going through the roof. So how do you differentiate yourself in this environment? How do you create something that demonstrates what makes your products and services unique? These were the questions that were rolling around in my mind that I was trying to answer. And that's how I came up with this idea of real content: R-E-A-L. The intent is both at a macro and a micro level.