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#105 Teffola: Granola Guy Approved
The Pitch
Tethola: A Boldly Flavored Granola Celebrating Ancient Grains Grown on the Farm
Sustainable goods hit $150 billion with the growth rate two and a half times that of traditional goods. I grew up as the seventh generation on a farm in Michigan where we've been practicing regenerative techniques focusing on soil health for decades. My dad started to raise alternative gluten-free grains like Tef and buckwheat. Now we're expanding into the snack category, projected to outperform granola revenue two to one by the end of next year.
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