What Is UX Design? 15 User Experience Experts Weigh In

The article risks misleading people because it's based on some misunderstandings of fundamental points. So we're not saying UX strategy isn't valuable, but it's not a straightforward solution to the symptoms that he's laying out there. In fact, I think it could risk making them worse. And in that sense, it worries me a bit that they might have some of the comments at the bottom, high-fiving this and saying, fantastic, wish I had this article a year ago, it would help me.