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AB Testing Secrets: Unleashing DPA & Multivariate Power | Dan Pantelo | Marpipe
Adspend with Ash Melwani and Rabah Rahil
How to Get Started With DPA
Dan Vantello is the founder and CEO of Marpive.com, a digital advertising agency. The company recently brought on new client Corduroy to test out their ad technology. He talks about how he came up with DPA's "knowledge bombs" that went viral online.
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