Web Copy for SaaS with Ekaterina Howard
Better Done Than Perfect
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How Do You Measure Your Customers' Opinions?
If you're an early stage start up, i'd say don't bother with a brand boice and creating a brand boys guide in the first place. It's nice to have, but personnal debased growth is not athing. So it breaks down into three stat es, research, then writing, than validation. My golis dod not reimagine the wheel. Its to run with what's already available, and, if necessary, add to that so that we can focus on the copy that actually makes a difference.
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