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A Simple Brand Storytelling Formula

The Storytelling Lab

CHAPTER

What Story Should I Tell?

We don't start with, what story should i tell? Wi, this is the problem. This is where most people start. You start with the end goal. If we're going to build a business, what is the gold? What do you want to do? There's goig to be a tie version of my book, six second stories, which is just bananas. So if you haven't gotte it a i would say, don't wait to get into the tie version. That might be a year from now. Get the english version. I can't answer it. You have tho answer.

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