The more the chinese people suffer and the more it's publicized, the more international sympathy and sometimes eventually aid that brings them. A photo like that is a i if you're a reporter and you're trying to move public opinion and somebody hands you that photo, that's gold. It's weird, isn't it? But that's how they teach a reporter for pe in the news business. I mean, if it bleeds, it leads, and please localize your story so people care. This is an example of both those things.