176 - Why Hip Hop Shapes Marketing, with Charlotte Mair
The Marketing Millennials
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The Importance of Living Amongst Culture
I love that you stand for something and you're not going to even if a client wants you to go vanilla. And it's like true branding of standing for something. I take my team to Coachella because I'm like, I need you to be amongst culture to be able to understand how you talk about it. We threw a roller disco in 2019 for our Christmas party. For the Barbie movie, we're trying to hire out cinema at the moment,. Like, you have to be in it and you have to show that you spend your marketing on that as well. It's become so easy to Google as opposed to people that are like, I got this shit because I live in
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