The Importance of Customization in Social Media

I think the customization angle and the cosmetics angle that we can leverage from like three to play games, for example, is ultimately more lucrative than an advertising model. So there's a lot of different avenues from like theme NFTs to the block N FTs to individual handles. I mean, we haven't even talked yet about namespaces, which is sort of an interesting angle to, you know, you've got the Ethereum name system. And as you're starting to look at web 3 social or just other areas that are trying to get that network effect, you're also seeing fat protocol where if you're say D so, you want everybody to be using the D token.