The Importance of Critical Thinking in Marketing

We’re bringing Brittany McBean back for the 343rd episode of The Copywriter Club Podcast. It’s been 3 years since Brittany’s been on the show and a lot of has changed for her and her business. From highs and lows of building a 6-figure business, she’s completely transparent in her journey and how other copywriters can use her wisdom to grow their own business. Here’s how the conversation goes:  Why Brittany works on long projects and what it does for her client retention.  The benefits of having a highly-automated inquiry process.  Why she’s not looking for a 500k year but this instead.  The raw and real downsides of business.  Her hiring process – why you need to know what you need and how to hire based on two specific criteria.  The imposter complex pops up even for high-level copywriters? What is a malleable role and how can it fit into your business (with boundaries)? How to be a better leader to your team when things are falling off track. Her process for letting someone go. Why your role changes as you grow into your business as CEO.  How to have humanizing and empathetic conversations with your team. What’s working in the marketing world today and what needs to change? Is your audience jaded?  How to create shifts in your messaging to position yourself as the answer.  What’s the deal with urgency and scarcity? Her process for strategy and writing copy.  What’s the hierarchy of messaging? How to get fewer revisions on the final copy.  How belief can hold you back for far too long.  Tune into the episode by hitting play or checking out the transcript.   The people and stuff we mentioned on the  show: The Copywriter Think Tank Kira’s website Rob’s website Brittany's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM AI for Creative Entrepreneurs Podcast Brittany's first episode Full Transcript: Rob Marsh:  Growth and change are a natural part of starting and building a business. And sometimes it all goes smoothly, other times it can be a little bit painful. But, ultimately we have to figure this stuff out in order to succeed as copywriters and as business owners. Our guest for today's episode of The Copywriter Club Podcast is returning once again to share what she's learned as she's built her copywriting agency and helped dozens of high-end clients build their businesses too. Strategist and copywriter, Brittany McBean is here to share what's happened to her business over the last couple of years, why she hit pause on her YouTube channel, the struggles of managing employees, mental health, and a lot more. It's another great interview that you're definitely going to want to stick around for. Kira Hug:  But, before we jump into the interview, this podcast is sponsored by the Copywriter Think Tank. That's our mastermind for copywriters, content writers, strategists, marketers, you name it. If you're a creative and you're building a service-based business and creating scalable offers or products, new podcast, you will be a good fit in this room. Brittany McBean, today's guest is a Think Tank alumni member, so we were lucky enough to work with her in the Think Tank. And we do have a retreat coming up in our Think Tank. It's a virtual retreat coming up June 1st and 2nd. So, if you would like to be a part of that virtual retreat and meet our entire Think Tank crew, it's not too late. You can reach out to us and we can chat about whether or not the Think Tank makes sense for you. One thing I feel like we don't typically talk about when we talk about the Think Tank, Rob, is what new members can expect when they join, and how we help them immediately over the first month. And so, I thought we could just touch on that real quick,