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How Community Can Accelerate Your Go-To-Market with Patrick Woods
Marketing Against The Grain
Community a Practice
Ike: Community of practice puts community before the customer, like them bind your product. Ike: The best examples are ones that emerge organically. I'm building a product where i have to acquire users, activate users, retain those users. And then i'm building a community where i haveto require those community members, activate those community members and retain those community members. How do you bridge those things together? We seen some pretty good examples of sort of community of practice rleading to community of product. But it has to be clear sometimes we don't see it work well or at all.
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