Loon Shots - Structure vs Culture

If you have molecules and a glass of water, most of the time I can stick my finger in and just sort of slosh it around. But as I lower the temperature,. all of a sudden, I get this transformation of the system. That gets to the point of structure versus culture. Culture is about encouraging everybody and putting posters on the wall and watch some movies of kumbaya. Structure is like telling each molecule, okay, everybody, loosen up. And that's what Loon shots is about.