The Impact of AI on Independent Publishers

This chapter explores the profound effects of Google's AI updates and search algorithm changes on independent website publishers, notably causing traffic drops of up to 70%. It contrasts Google's claims of enhanced traffic quality with the struggles faced by smaller publishers, highlighting shifts in monetization and concerns about content visibility. The discussion underscores the challenges of navigating an evolving digital landscape dominated by larger entities, raising critical questions about the future of content creation and distribution.