User Defenders – UX Design & Personal Growth cover image

053-2: Be a Good Ancestor with Alan Cooper (Part II)

User Defenders – UX Design & Personal Growth

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How to Create a Good User Experience

Business executives do not get compensated for achieving the user's goals, he says. He argues that creating a good user experience isn't as much a design problem as it is a power struggle. "We understand what they want and then we figure out ways to deliver that to them"

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