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The Difference Between Warby Parker and All Birds
The difference tween warby parker and all birds in these guis, eh, warby parkes is night and day. Warby gets 58 points a gross margin. All birds gets 51. At warby all bird's only going 13 % a year. So warby and on, like gangster companies, doing fantastic. And directo consumer ust so weird. It's just a different accronim to try and put lip stick on the same peg of specially retail. We'v been noing for forty years. I on understand what they mean by d t c, other than branding. But you want to look at, ca, customer costa customer acquisition.