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How to Identify and Leverage Trending Topics for SEO
Crawling Mondays by Aleyda - SEO News, Tips and Interviews
How to Mix Evergreen and Trending Topics to Drive Traffic
For me and my clients, what I've done and seen success with is a mix of both evergreen and trending topics. It also depends on the industry. If you're a fast fashion site, trends are going to be so much more important. Google Alert and Exploding Topics that allows you to identify for any topics, any industry, exploding terms or topics of interest.
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