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67: Allen Gannett | You Don't Have to Be a Genius to Be Creative
The Jordan Harbinger Show
How to Be a Great Interviewer
A lot of people watch talk shows, but they're actually studying the structure of the talk show as they're doing it. So how does the interviewer prep questions? How do they introduce guests? What are these individual moving pieces? It's really about this sort of imitative consumption where you're going in and for example, with business books, he talks about how he got all these business books before he wrote Too Big to Fail and just studied the structure. That's the key thing. You need to be studying the Structure of what you're consuming, not just consuming it like you would if you were a passive consumer.
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