
Why Sports Rebrands Are So Hard with Jon Contino
A Change of Brand
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The New LA Rams Logo
The LA Rams introduced a new logo and refreshed their visual identity in March 2020. They removed the literal depiction of the sacred ram which had been in place since 1941. The biggest problem is that the generic shape looked too much like the other LA NFL team, the LA Chargers. COO Kevin Dimoff flipped the negative press into something positive by starting a campaign to raise money for COVID-19.
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