Hannah Leung, Senior Manager, Global Distribution M&A at
Salesforce (NYSE: CRM) Implementing a GTM strategy is one of the most crucial parts of integration. The GTM strategy is what makes achieving synergies and scaling post-close possible.
In this episode of the M&A Science podcast, Hannah Leung, Senior Manager, M&A at Salesforce, talks about the challenges of implementing an actionable GTM strategy.
In this episode you will learn about:
- The relationship between corp dev and integration team
- How integration teams do GTM planning
- The challenges in implementing an actionable GTM strategy
- How to ensure team alignment
- How to track value from buying plans
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