Nexon: The Real Innovator?

In 2003, Nexon puts out a game in Korea called MapleStory on a free to play basis. But the real innovation happens in 2005 when they put out this game called Cart Rider. It's an online version of Mario Kart. You're playing against other people on the internet. There was no financial barrier as long as you were capable of downloading and playing it at the same level as your friends. And so by doing that, and again, I remember talking to Western publishers at the time because I was on the speaking circuit in those days. The way they turned the model on its head with Cartrider is brilliant.