Introducing: The Direct To Consumer Confidence Index
Ecommerce Playbook: Numbers, Struggles & Growth
00:00
The Correlation Between Gas Prices and Consumer Confidence Index
The consumer confidence index dates all the way back to the 1960s. It's a monthly single data point that gets published about two weeks at the end of each month looking backwards could possibly tell us something about the environment that we existed in. So when you went and explored this, what you actually find is it correlated very well with our brand’s performance. And then all of a sudden the recession hits and then inflation and all of a suddenly the news is just full of doomsday scenarios. And it starts to show up in the performance of our businesses and partners.
Transcript
Play full episode
