Strategic Marketing and Management Incentives

🚀 In this episode of To The Point Home Services, Tommy Mello and Tom Howard dive deep into one of the biggest debates in business growth: Should you expand via Greenfield (starting from scratch) or through Acquisitions (buying existing companies)?

Tommy, a strong advocate for Greenfield expansion, shares why he believes in building a business from the ground up, ensuring full control over operations, branding, and culture. Meanwhile, Tom, an expert in acquisitions, explains how purchasing existing companies can accelerate growth, eliminate early-stage struggles, and provide an immediate revenue stream.

🔹 Key Topics Covered:

• Why Tommy prefers Greenfield expansion and how it gives him full control.
• Tom’s strategy for acquiring businesses at low costs (sometimes even for free!).
• The importance of knowing your market share before expanding.
• How SEO and digital marketing play a huge role in business growth.
• The psychology of goal-setting and how to get the best performance from your team.

📌 Timecodes:

00:00 - Introduction & why acquisitions vs. Greenfield is a big debate

01:26 - Why the first two years of Greenfield growth are so tough

02:29 - The power of acquisitions: Buying revenue vs. building from scratch

05:10 - SEO & digital strategies that help dominate new markets

08:44 - Market share calculations: Are you really maxed out in your area?

12:09 - The importance of branding & long-term marketing investments

15:03 - Leadership strategies: Setting team goals & driving performance

22:52 - Making tough hiring and firing decisions as a leader

24:59 - Why fast action is crucial in acquisitions

27:47 - How to structure effective bonus incentives for managers

31:45 - Final thoughts & key takeaways

💡 Resources & Links Mentioned:

📖 Robert Cialdini - Influence: The Psychology of Persuasion – https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X

📊 HowardDeals.com – Free acquisition guide & market share calculator: https://www.howarddeals.com/

📈 Dan Kennedy - No B.S. Direct Marketing – https://www.amazon.com/B-S-Sales-Success-New-Economy/dp/1599183579?tag=googhydr-20&source=dsa&hvcampaign=books&gbraid=0AAAAA-byW6BBzBa6eR3DuEXxGe2jy3UwP&gclid=CjwKCAjwnPS-BhBxEiwAZjMF0kDFPC8tZoNLiz7wWANe62FyqVLQISPwE0enCbycEnSo44tyvJ26YRoC4L8QAvD_BwE

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💬 Comment below: Do you prefer Greenfield growth or acquisitions? Why?

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🎧 Listen on Your Favorite Podcast Platform:

🔗 Apple Podcasts: https://podcasts.apple.com/us/podcast/to-the-point-home-services-podcast/id1496811695

🔗 Spotify: https://open.spotify.com/show/7pouzyPqSNmmmdcKGZBrbs?si=b52de8e8514e4851

Thanks for tuning in! Stay sharp, keep growing, and we’ll see you in the next episode. 🚀

#HomeServices #BusinessGrowth #Entrepreneurship #TommyMello #TomHoward #Acquisitions #GreenfieldExpansion #SEO #Marketing #Leadership