Intro

We all love a boom story, until it turns into a 40‑year hangover. In 1995, Japan’s nominal GDP hit its high‑water mark. It took until the 2020s to get back there. Debt has exploded to 250% of GDP. The population is shrinking so fast that by 2070, one in three Japanese will have vanished, down from 128 million in 2010 to just 87 million. What went wrong? A bursting property bubble, a banking system in denial, and a culture where shame trumps change. For four decades, Japan has been the economic equivalent of a superstar striker refusing to retire; still wearing the jersey, but stuck on the bench. 

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