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1: Turning Chaos to Your Advantage: Antifragile by Nassim Taleb

Made You Think

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How to Optimize for Leads

In a lot o, like, lead driven businesses, for example, they're not great, necessarily, at tracking through the conversion rate of the lead. But then when you'restarting to judge, like, salespeople on leads, that's whathey're gongt optimize for. And there's a funny story, actualyof last week, i was inor not last week, now, spent a couple of weks. I was in mexico. At a resort, sometimes they want you to take, like, tour the resort, and in exchange, they give you like, you know, a hundred dollar gift card or whatever. A saw us there with a couple

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